A Heavy-Duty Passion for the Task at Hand

Words in Association with Milwaukee Tool

It’s almost 100 years since Henry Ford presented Milwaukee Tool founder A.H. Petersen with the challenge of replacing the large and cumbersome two-handed drills used on Ford assembly lines with a lighter, more portable innovation. The Milwaukee Hole-Shooter – designed to solve a specific user task – was just the beginning. Today, Milwaukee Tool’s focus remains on improving the way people work.

This commitment to users is just one of the reasons why Milwaukee products are now available at Farmlands stores nationwide. This partnership helps bring unparalleled levels of performance and productivity to everyday farming and growing situations. It also offers extensive product availability through the depth and breadth of Farmlands’ retail offering.

Milwaukee Tool New Zealand General Manager Geoff Polkinghorne says, “This focus on the end user is in our DNA. Milwaukee Tool does not engineer tools for the sake of it. We’re always asking, “How can we use emerging technologies, rigorous design and extensive field testing to aid our users to complete jobs faster and to a higher standard”

Their dedication to providing the end user with the best tool for the job led to Milwaukee Tool developing the world’s first Lithium-ion cell for use in power tools. This innovation gave users optimal tool runtime, fade-free performance and battery compatibility across numerous tools. It also opened the door to countless new ways to advance cordless tools.

“It’s a race with no finish in terms of technology and improvements,” says Geoff. “A farmer can head out with 16 different tools from a platform like our M18™ cordless system and use the same batteries for all of them. You’d be surprised how many tasks can be completed with the hundreds of solutions on our cordless platforms, like M18™, M12™ or MX FUEL™.”