Farmlands Gets Fresh with Nutrition

Farmlands' purchase of SealesWinslow is already showing benefits for farmers, thanks to supply chain improvements for nutrition products.

Nutrition is a key priority for Farmlands, the purchase of SealesWinslow has illustrated Farmlands commitment to providing NZ farmers with the best options in Animal Feed. The recent purchase of Farmlands’ Winton Mill site has further emphasised this. The focus has not just been on manufacturing capacity but also improving the processes around manufacture. Following on from the work completed reviewing and resetting our retail product range, there has also been a focus on our animal feed planning cycles to ensure we have the right products available to our customers, at the times that they need them. 

Implementation of new Warehouse Management Systems means we can now better control the distribution of product batches to improve stock rotation, so we have the freshest products always available for our customers. Maintaining product quality and availability has been balanced with lowering our costs. One of the benefits we have seen is a reduction in products that can’t be sold due to mite infestation, an issue common in textured grain products over the hotter months. A focus on where we manufacture and store product across the Farmlands national supply chain network allows us to reduce the cost of getting products to customers. In the future we will look to leverage these benefits across a wider range of products utilising our central distribution centres due to open in 2025.

SealesWinslow Emphasises Quality 

SealesWinslow has rebranded to better reflect their dedication to quality and innovation in animal nutrition. Their new packaging emphasizes critical nutritional information and showcases the premium ingredients and formulations that distinguish SealesWinslow from the rest of the herd (or flock). This will make it easier for farmers to identify the quality of the product offering at a glance. As part of the rebrand, SealesWinslow are excited to reintroduce Mineral Blocks. These are specifically designed to support livestock during periods when pastures may lack essential nutrients and minerals, such as in winter. These Mineral Blocks provide vital nutrients to enhance immunity, support digestion and promote overall animal health—helping farmers maintain strong, productive stock year-round.