Sowing the Seeds of Success

Farmlands shareholders can now order bulk seed directly from their phones, thanks to a new function in FarmlandsPRO.

FarmlandsPRO, which was launched in June during Fieldays®, is being built to become an all-in-one app-based tool for farmers and growers to manage their on-farm purchases. It already allowed farmers to do things like managing and drawing down their bulk nutrition orders, and new features added in the recent update have expanded its scope even further. One of those features is the seed function, which is set up quite differently to how nutrition is managed through the app, according to Luke Fisher, Farmlands Head of Digital Farm Sales. “It's very standalone and we believe nobody else in New Zealand has something like this for their customers to use themselves,” he says.

“What you can do is create a bespoke seed mix for any paddock on-farm. Simply head into the app select your paddock, add the hectares, choose your seeds - whether a straight, premix or customised blend. You can also choose the preferred delivery date - so it’s all within the customers control and management." The new function has been a resounding success, with more than $1.2 million of seed purchased via FarmlandsPRO in the first week after the feature was introduced. “You've got a lot of savvy farmers who love working with this kind of stuff,” says Luke. “They can jump in there and create their ‘brews’ to their hearts’ content.”

FarmlandsPRO, A HOW-TO GUIDE

Step 1

FarmlandsPRO uses your MyFarmlands log in details, so have your username and password handy. You need to be a Farmlands shareholder or Cardholder to register. Don’t have a MyFarmlands login? Register at account.farmlands.co.nz.

Step 2

Access FarmlandsPRO by downloading via the App Store or Google Play (for mobile) or the Farmlands website (for desktop).

Step 3